You cannot afford bad UX and have UI confuse players or cause misunderstandings. This is very important for any game with a casual audience. The user experience in Homescapes is intuitive and simple. It becomes even more colorful when different boosters cause explosions on the board. Moreover, the match-3 board is colorful and diverse. For example, all the furniture in the house is drawn with realistic shading and tiny details. However, the game’s cartoonish style is very well polished. If it weren’t a game, Homescapes could easily pass for a cartoon. Later in the game, he keeps on introducing you to every new feature that appears in the game. You can help him out with some puzzle-solving and interior design picks.Īt the start, he guides you through everything you need to do with some pointers and explanations. Austin the butler returns to his childhood mansion to give it a complete makeover. Homescapes starts with an intro video that evokes these nostalgic feelings. Are they controversial as well? Keep reading to find out. We’re here to talk about other factors that drive this game’s success. Read all about it in our detailed analysis. To resolve this, the publisher had to make quite a lot of live ops to the games. They got banned for being misleading and “not representing actual gameplay”. In 2020, Playrix’s ads were the talk of the town in the gaming industry. Without a doubt, the game’s advertising strategy played a huge role in all of this. Interestingly, even though India is the number one country in terms of Homescapes downloads, it is the 35th country in terms of revenue, bringing ‘only’ $5.5 million. Other big markets for Homescapes in terms of revenue are Japan, Germany, China, the United Kingdom, and South Korea.
The majority of revenue comes from the United States (more than $1 billion), which is expected. To this day, Homescapes has earned more than $2.5 billion in revenue. Now let’s talk about what keeps every publisher’s heart warm – the revenue. The majority of downloads are coming from India, followed by the United States, Russia, Brazil, China, Mexico, and Indonesia.
However, since the second half of 2021, the downloads have been dropping. All-time Homescapes downloads stand at more than 540 million, which is impressive and a testament to this game’s popularity.
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